this is our story
Our story starts with Kimiko, our founder Eriko’s Mom, who began making plant-based versions of Japanese gelatin desserts using locally sourced, organic, natural, non-GMO ingredients way before using locally sourced, organic, natural, non-GMO ingredients was even a thing people did. She was doing this during the processed foods revolution when people thought microwave TV dinners were a new superfood. Kimiko was what business books like to call smart people, “ahead of her time.”
Eriko then carried on the tradition for her own children. They loved the jels so much they wanted her to start a business. And so Eriko created Zellee Organic. But soon she realized she needed help to accomplish her dream of sharing Zellee with the world. So, she partnered with her long-time friend, Lisa, and today they are making her dream a reality.