The beautiful thing about having a section on our website called Maui Musings is that it can be about anything. It’s the one place where we can set our jels down for a moment, take creative liberty and talk about what inspires us in everyday life. As you might guess, Maui is full of inspiration. 

Take rainbows, for example. Of course, everyone has seen a rainbow at some point in their life. Some have been blessed enough to even see double and triple rainbows. But have you ever seen so many rainbows that you actually almost get tired of seeing rainbows? That’s what it’s like on Maui most of the time. Everywhere you look, rainbows. You turn around, rainbows. What’s around this corner? Rainbows. It’s almost too much of a good thing, like eating too much of your favorite sweet until it makes you sick, except not because you can’t consume a spectrum of hues to the point of nausea. All you can do is sit back, allow the light to inspire the tone of your new packaging, and appreciate the colorful embrace of ROYGBIV.