You’re probably wondering who’s behind this delicious, nutritious snack. Is it a big brand whose name rhymes with hello? A small group of hipster foodies trying to make their millennial mark? Or maybe a Silicon Valley startup attempting to disrupt the food industry. No. It’s a mom, named Eriko, with three kids living on Maui. A mom with a passion for making healthy, organic, yummy fruit jels just like her mom made for her. And her kids who loved the jels so much they wanted her to start a business. And so Eriko created Zellee Organic. But soon she realized she needed help to accomplish her dream of sharing Zellee with the world. So, she partnered with her long-time friend, Lisa and today they are making her dream a reality.

You’re probably wondering who’s behind this delicious, nutritious snack. Is it a big brand whose name rhymes with hello? A small group of hipster foodies trying to make their millennial mark? Or maybe a Silicon Valley startup attempting to disrupt the food industry. No. It’s a mom, named Eriko, with three kids living on Maui. A mom with a passion for making healthy, organic, yummy fruit jels just like her mom made for her. And her kids who loved the jels so much they wanted her to start a business. And so Eriko created Zellee Organic. But soon she realized she needed help to accomplish her dream of sharing Zellee with the world. So, she partnered with her long-time friend, Lisa and today they are making her dream a reality.

Our History

Since 2016, Zellee has been making fruity and delicious on-the-go, plant-based jels